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CCO and CMO in 2026: why strategic leadership in Communication and Marketing has become a critical driver of global competitive differentiation
In 2026, CCOs and CMOs are central to growth, reputation and trust. Discover how strategic communication and marketing drive global competitive advantage
Rui Martins
Jan 167 min read


Integrated Communication in 2026: Why Trust and Leadership Matter
Integrated communication is no longer a coordination exercise between PR and marketing.
Rui Martins
Dec 31, 20256 min read


Communication Trends for 2026: will your brand lead… or merely “post” to survive?
2026 trends in communication, ESG, AI and social media — what’s changing, why it matters, and how to turn noise into trust and leads.
Rui Martins
Dec 30, 20257 min read


We Are One: how Ubuntu unites Us to drive Lasting Social Change
We Are One: how Ubuntu unites Us to drive Lasting Social Change
Rui Martins
Jun 29, 202520 min read


Digital Marketing Beyond 2025: How Communication Pros Can Lead with AI Superpowers
Unlock your future as a communication and digital marketing leader. Learn how to apply 16 cutting-edge AI-driven skills—illustrated with real examples—to tell better stories, build communities, automate with empathy, and deliver results that matter.
Rui Martins
Jun 25, 20254 min read


The Ultimate AI Toolbox for Marketing and Communication in 2025
Discover the best AI toolbox categorized by function to elevate your marketing and communication strategy. Learn how to apply each tool for content creation, automation, research, and more across the customer journey and the marketing iceberg.
Rui Martins
Jun 22, 20254 min read


AI-First or Fall Behind: The Strategic Roadmap to Future-Proof Your Business
Discover BCG's five-step roadmap to winning with AI in business. Learn how to align AI with strategy, scale with confidence, and empower your teams for lasting growth.
Rui Martins
Jun 22, 20253 min read


Why is it worth it to invest in Portugal Property?
Portugal is an attractive prospect for real estate investors. Buying property in Portugal is a great way to invest your money: the annual...
Rui Martins
Dec 7, 20232 min read


What is measured, is improved
Your communication journey starts with proper planning. A communication strategy is based on 4 axes which culminate in the measurement...
Rui Martins
Sep 1, 20222 min read
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